CarExpert has launched New Car Sales Atlas, an interactive, searchable database of Australia’s new-car market designed to make decades of sales data easier to access and understand.
New Car Sales Atlas allows users to search by brand, model and year, compare makes and models, and review historical sales trends from 1991 onwards, based on data published by the Federal Chamber of Automotive Industries (FCAI) and the Electric Vehicle Council (EVC).
Monthly snapshots will cover brand rankings, model rankings, segment movement, fuel mix, buyer type, market segment, pricing context and country-of-origin trends.
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“Australia is one of the most competitive new-car markets in the world, and it is getting harder to quickly see what is really happening,” said CarExpert CEO Damon Rielly.
“There are more brands, more models, more powertrains and more price points than ever before. The monthly sales result is important, but it does not always tell the full story. New Car Sales Atlas gives the industry a more practical way to search the market, compare performance, and understand where demand is moving.”
New Car Sales Atlas has been designed to go beyond the monthly sales leaderboard. Users can investigate which brands and models are increasing or decreasing in popularity, how segments and fuel types are shifting, and where buyer demand is changing by category and price band.
That price-band context is expected to be particularly useful for automakers and their dealers. Rather than only seeing which model topped the sales chart, users can look more closely at where customers are clustering, which models are winning in those bands, and where there may be pressure or opportunity in the market.
“We built this because these are the kinds of questions people across the industry ask all the time,” said CarExpert founder, Alborz Fallah.
“How has a model performed over time? Which brands are gaining momentum? What is happening in a particular segment? Where is the buyer moving? Until now, getting those answers usually meant digging through spreadsheets. We wanted to make it easier to search, compare and understand.”
New Car Sales Atlas is designed for practical use across the new-car industry, including OEMs, dealers, fleet and leasing companies, industry bodies, regulators, media, finance and insurance providers, aftermarket businesses, EV infrastructure stakeholders, and researchers.
Examples of insights users can explore include:
- How a brand or model has performed across decades
- Which brands and models are gaining momentum month to month
- Which segments and price bands are becoming more competitive
- How demand for SUVs, utes, passenger cars, hybrids, plug-in hybrids and EVs has changed over time
- How country-of-origin trends are shifting
- How fuel mix, buyer type and market segment are changing
- How current sales compare with historical performance
Explore the new Car Sales Atlas here.