There’s been an influx of new auto brands to Australia, but the overall new-vehicle market was up only modestly in 2025.
A total of 1,241,037 new vehicles were delivered last year, up just 0.3 per cent from 1,237,287 in 2024 – despite Australia’s population growing by around 1.5 per cent in 2025.
It’s the third year in a row the overall Australian auto market has grown, and comes despite some analysts predicting no growth in 2025.
Per data from the Federal Chamber of Automotive Industries (FCAI) and the Electric Vehicle Council, electric vehicle (EV) deliveries totalled 103,269 units, up 13.1 per cent year over year. EVs therefore accounted for 8.3 per cent of all new vehicle deliveries in 2025.
In 2024, they accounted for 7.4 per cent of the overall market, or 91,292 deliveries overall.
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“The growth of battery electric vehicle market share has been anaemic, increasing by 1.1 percentage points over the past two years, well below earlier projections,” said FCAI chief executive Tony Weber.
He criticised the Australian Government’s New Vehicle Efficiency Standard (NVES), introduced last year, for failing to spur EV sales more.
“The NVES has provided policy certainty and has led to an increased availability of EVs in Australia. However, it has had little discernible effect on EV demand,” Mr Weber said.
“There is growing concern about what the impact of NVES will be on vehicle availability, affordability and consumer choice as the Government’s targets become more stringent.”
EV sales may continue to increase but their growth has cooled. Plug-in hybrid vehicle (PHEV) sales, in contrast, are rising sharply – with 53,484 deliveries recorded in 2025, they were up 130.9 per cent year over year.
Hybrid vehicle sales were up 15.3 per cent to 199,133 vehicles. Like PHEVs, the number of hybrid models offered in Australia continues to grow.
But while sales of these more efficient vehicles continue to increase, the market continues to shift inexorably to SUVs and light commercial vehicles, namely utes.
Passenger car deliveries totalled 164,847 units in 2025, accounting for just 13.3 per cent of the total market – down from 17.1 per cent in 2024.
SUVs and light commercial vehicles, in contrast, accounted for 61 per cent and 22 per cent of the market overall in 2025, up from 56.9 and 21.9 per cent respectively in 2024.
China became Australia’s second largest supplier of new vehicles in 2025, overtaking Thailand but still sitting behind Japan.
Brands
Toyota continued as the top-selling brand in Australia for the 23rd year in a row. Even with sales down ever so slightly (a 0.6 per cent drop), the Japanese giant delivered more than twice as many vehicles as second-placed Ford.
Ford suffered a greater drop of 5.8 per cent, affected by a slump in Ranger 4×2 sales and interruptions in customer deliveries for the F-150.
Mazda remained in third place, also suffering a decline. Its deliveries were down by 4.2 per cent, hampered by a 16.4 per cent drop in sales for the CX-3 which nevertheless still led its segment.
Kia once again finished ahead of its sister brand Hyundai, with 82,105 and 77,208 deliveries respectively. But despite the launch of the new Tasman ute, Kia sales were only up by 0.4 per cent year over year, while Hyundai grew by 7.7 per cent.
Mitsubishi held onto a top 10 spot despite ending imports of models like the Eclipse Cross and Pajero Sport, plus a changeover to a new, more expensive ASX. It sat in sixth with 61,198 deliveries, down 17.9 per cent. That was a drop of one position in the top 10, with Hyundai overtaking it.
The top 10 was rounded out by GWM, BYD, Isuzu Ute and MG. GWM climbed three spots while MG dropped three, and BYD entered the top 10 for the first time (it placed 17th in 2024). Isuzu Ute also dropped one spot.
Missing from the top 10 was Nissan, which finished in 12th position after its deliveries dropped by 21.6 per cent year over year. It sat in ninth place in 2024.
| Brand | 2025 deliveries | YoY change |
|---|---|---|
| Toyota | 239,863 | -0.6% |
| Ford | 94,399 | -5.8% |
| Mazda | 91,923 | -4.2% |
| Kia | 82,105 | +0.4% |
| Hyundai | 77,208 | +7.7% |
| Mitsubishi | 61,198 | -17.9% |
| GWM | 52,809 | +23.4% |
| BYD | 52,415 | +156.2% |
| Isuzu Ute | 42,297 | -12.2% |
| MG | 41,298 | -18.4% |
| Subaru | 39,005 | -3.9% |
| Nissan | 35,511 | -21.6% |
| Chery | 34,889 | +176.8% |
| Volkswagen | 28,970 | -20.6% |
| Tesla | 28,856 | -24.8% |
| Mercedes-Benz | 27,581 | +11.1% |
| BMW | 26,842 | +1.9% |
| Audi | 16,014 | +4.4% |
| Honda | 15,383 | +9.2% |
| Suzuki | 15,378 | -27.7% |
| Lexus | 14,561 | +6.7% |
| LDV | 14,108 | -11.9% |
| Land Rover | 8339 | +5.4% |
| Volvo | 7239 | -18.6% |
| Mini | 5485 | +37.7% |
| Porsche | 5133 | -27.0% |
| Geely | 5010 | – |
| Skoda | 4808 | -4.1% |
| Renault | 4569 | -17.8% |
| KGM | 4116 | -23.7% |
| Chevrolet | 4113 | -4.4% |
| Omoda Jaecoo | 3721 | – |
| Ram | 3271 | -15.1% |
| Cupra | 2830 | +21.0% |
| Polestar | 2373 | +38.5% |
| Zeekr | 1994 | – |
| Fiat | 1952 | -2.6% |
| Jeep | 1682 | -31.5% |
| Genesis | 1602 | +14.4% |
| JAC | 1582 | – |
| Peugeot | 1350 | -28.8% |
| Leapmotor | 644 | +906.3% |
| Jaguar | 520 | -30.0% |
| Deepal | 481 | – |
| Alfa Romeo | 557 | -0.7% |
| GMC | 342 | – |
| Lamborghini | 272 | -0.4% |
| Maserati | 264 | -30.0% |
| Ferrari | 220 | -10.6% |
| Aston Martin | 185 | +20.1% |
| Foton | 178 | – |
| Bentley | 150 | -18.0% |
| Lotus | 72 | -53.5% |
| McLaren | 68 | -28.4% |
| Rolls-Royce | 67 | +24.1% |
| Denza | 2 | – |
Models
The Ford Ranger was Australia’s best-selling vehicle for the third year in a row, fuelled by strong sales for its more expensive (and more profitable) 4×4 variants – looking at sales of 4×2 variants alone, it was outsold by the Toyota HiLux, Isuzu D-Max and Mazda BT-50.
Even with its overall sales declining by 9.6 per cent, the Ranger still finished ahead of the Toyota RAV4. The mid-size hybrid SUV notched 51,947 deliveries in its swansong year, before a new generation arrives in 2026; despite an 11.5 per cent drop, it still outsold the next best-selling mid-size SUV by more than two to one.
Toyota had another podium finisher in the HiLux, with 51,297 deliveries – down 4.1 per cent. A new generation of the popular ute started arriving in showrooms towards the end of the year.
Fourth spot went to the Isuzu D-Max, which outsold the BYD Shark 6 by more than 8000 units.
A much closer competition existed between the Ford Everest and Toyota Prado in the large SUV segment, and the former managed to just pip the latter in sales (26,161 versus 26,106 in an almost photo finish).
The best-selling small SUV in Australia wasn’t from a Chinese brand but rather from Hyundai, with its Kona sitting in seventh overall with 22,769 sales – up 31.1 per cent year over year.
The top 10 was rounded out by three mid-size SUVs: the Mazda CX-5, Mitsubishi Outlander and Tesla Model Y.
| Model | 2025 deliveries |
|---|---|
| Ford Ranger | 56,555 |
| Toyota RAV4 | 51,947 |
| Toyota HiLux | 51,297 |
| Isuzu D-Max | 26,839 |
| Ford Everest | 26,161 |
| Toyota Prado | 26,106 |
| Hyundai Kona | 22,769 |
| Mazda CX-5 | 22,742 |
| Mitsubishi Outlander | 22,459 |
| Tesla Model Y | 22,239 |
| Chery Tiggo 4 | 20,149 |
| Hyundai Tucson | 20,145 |
| MG ZS | 20,000 |
| GWM Haval Jolion | 19,413 |
| Kia Sportage | 19,137 |
| Toyota Corolla | 18,968 |
| Mitsubishi Triton | 18,900 |
| BYD Shark 6 | 18,073 |
| Nissan X-Trail | 15,708 |
| Isuzu MU-X | 15,458 |
Segments
Here’s a breakdown of the top-selling models by segment:
- Micro cars: Kia Picanto (7166), Fiat/Abarth 50 (411)
- Light cars under $30,000: MG 3 (8350), Mazda 2 (4346), Suzuki Swift (3446)
- Light cars over $30,000: Mini Cooper (2263), Hyundai i20 (1213), Volkswagen Polo (934)
- Small cars under $45,000: Toyota Corolla (18,968), Hyundai i30 (10,688), Mazda 3 (10,291)
- Small cars over $45,000: Volkswagen Golf (3047), MG 4 (2986), Audi A3 (2331)
- Medium cars under $60,000: Toyota Camry (9860), BYD Seal (3784), Mazda 6 (852)
- Medium cars over $60,000: Tesla Model 3 (6617), BMW 3 Series (1877), Mercedes-Benz C-Class (1425)
- Large cars under $70,000: Skoda Superb (199), Citroen C5 X (2)
- Large cars over $70,000: Mercedes-Benz E-Class (519), BMW i5 (484), Porsche Taycan (176)
- Upper large cars: Porsche Panamera (82), Mercedes-Benz S-Class (80), BMW i7 (70)
- People movers under $70,000: Kia Carnival (10,948), Hyundai Staria (1205), Ford Tourneo (813)
- People movers over $70,000: Volkswagen ID. Buzz (552), Volkswagen Multivan (285), Mercedes-Benz V-Class (263)
- Sports cars under $90,000: Ford Mustang (4052), Mazda MX-5 (821), Subaru BRZ (767)
- Sports cars over $90,000: BMW 2 Series Coupe (1175), Mercedes-Benz CLE (934), BMW 4 Series two-door range (577)
- Sports cars over $200,000: Porsche 911 (724), Ferrari two-door range (164), Mercedes-AMG GT (142)
- Light SUVs: Mazda CX-3 (15,429), Toyota Yaris Cross (10,928), Hyundai Venue (7927)
- Small SUVs under $45,000: Hyundai Kona (22,769), Chery Tiggo 4 (20,149), MG ZS (20,000)
- Small SUVs over $45,000: BMW X1 (5306), Volkswagen T-Roc (5159), Audi Q3 (4206)
- Medium SUVs under $60,000: Toyota RAV4 (51,947), Mazda CX-5 (22,742), Mitsubishi Outlander (22,459)
- Medium SUVs over $60,000: Tesla Model Y (22,239), Lexus NX (6024), Mazda CX-60 (5410)
- Large SUVs under $80,000: Ford Everest (26,161), Toyota Prado (26,106), Isuzu MU-X (15,458)
- Large SUVs over $80,000: Land Rover Defender (3854), BMW X5 (3673), Range Rover Sport (2306)
- Upper large SUVs under $120,000: Toyota LandCruiser (12,290), Nissan Patrol (6263), Land Rover Discovery (413)
- Upper large SUVs over $120,000: Lexus GX (1197), BMW X7 (1125), Mercedes-Benz GLS (685)
- Small vans: Volkswagen Caddy (885), Peugeot Partner (432), Renault Kangoo (254)
- Medium vans: Toyota HiAce (11,073), Ford Transit Custom (3447), Hyundai Staria Load (2917)
- 4×2 utes: Toyota HiLux (7636), Isuzu D-Max (5754), Mazda BT-50 (3139)
- 4×4 utes: Ford Ranger (53,694), Toyota HiLux (43,661), Isuzu D-Max (21,085)
- Large pickups: Ram 1500 (2674), Chevrolet Silverado 1500 (2209), Chevrolet Silverado HD (1654)
Sales by category
Includes Tesla and Polestar sales.
| Category | 2025 deliveries | Market share |
|---|---|---|
| SUV | 757,697 | 61.1% |
| Light commercial | 273,229 | 22.0% |
| Passenger car | 164,847 | 13.3% |
| Heavy commercial | 45,264 | 3.6% |
Top segments by market share
Includes Tesla and Polestar sales.
| Segment | 2025 deliveries | Change YoY |
|---|---|---|
| Medium SUVs | 312,409 | +9.2% |
| 4×4 utes | 212,513 | +4.7% |
| Small SUVs | 202,643 | +10.9% |
| Large SUVs | 164,558 | +9.5% |
| Small cars | 72,222 | -22.3% |
Sales by region
Excludes Tesla and Polestar sales.
| State/territory | 2025 deliveries | Change YoY |
|---|---|---|
| New South Wales | 367,947 | -0.3% |
| Victoria | 323,768 | -1.4% |
| Queensland | 259,903 | -1.3% |
| Western Australia | 132,067 | +1.0% |
| South Australia | 78,811 | -2.4% |
| Tasmania | 19,892 | -2.2% |
| Australian Capital Territory | 16,917 | -3.8% |
| Northern Territory | 10,503 | +0.6% |
Sales by buyer type
Excludes Tesla, Polestar and heavy commercial sales.
| Buyer type | 2025 deliveries | Change YoY |
|---|---|---|
| Private | 600,580 | -1.8% |
| Business | 460,371 | +2.2% |
| Rental | 70,677 | +3.5% |
| Government | 32,916 | -15.3% |
Sales by fuel or propulsion type
Excludes heavy commercial vehicle sales.
| Fuel type | 2025 deliveries | Change YoY |
|---|---|---|
| Petrol | 475,279 | -10.2% |
| Diesel | 364,605 | -1.4% |
| Hybrid | 199,133 | +15.3% |
| Electric | 103,270 | +13.1% |
| PHEV | 53,484 | +130.9% |
Sales by country of origin
Includes Tesla and Polestar sales.
| Country | Sales | Change YoY |
|---|---|---|
| Japan | 358,951 | -5.3% |
| China | 252,928 | +31.2% |
| Thailand | 249,958 | -8.2% |
| Korea | 149,966 | -4.9% |
| Germany | 54,905 | +1.1% |
Stay tuned for a breakdown specifically for the month of December 2025, plus more VFACTS coverage.
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