The 2025 Ford Mustang has been given range-wide price rises of $5000 on every model grade, covering the turbocharged four-cylinder coupe and the 5.0-litre V8 in both coupe and convertible body styles.
The $5000 rise means the entry-level EcoBoost coupe – the most affordable Mustang offered in Australia – now has a manufacturer’s list price (MLP) of $71,990 before on-road costs.
The 5.0-litre V8 now starts at $83,990 before on-road costs in coupe guise with a six-speed manual transmission, with the 10-speed automatic attracting a $3000 premium.
The V8 convertible – available only in automatic – is now $92,667 before on-road costs, pushing its total price to almost $100,000 with any options in Perth, Western Australia, which typically has the country’s highest on-roads.
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There are no changes to accompany the price rise on any Mustang model, which came into effect on July 1, 2025.
It’s the fourth price rise since the current ‘S650’ Mustang was introduced at $10,000 more than its predecessor and follows price hikes of between $915 and $2000 for the 2025 model year.
“MLP is a recommendation only, and the selling price of any vehicle is at the discretion of the selling Ford Dealer,” a Ford Australia spokesperson told CarExpert when asked about the latest increase.
“The introduction of the New Vehicle Efficiency Standard (NVES) was a factor in our decision.
“Other influences that typically impact pricing include shipping and logistics costs, exchange rates, market dynamics, and customer demand.”
The new prices were introduced on the same day penalties for breaches of the NVES came into effect, ending a six-month probationary period where fines weren’t imposed.
NVES sets out the carbon-dioxide emissions limits across an automaker’s entire lineup, with annual reductions until 2029 – and fines for manufacturers selling vehicles in breach of the limits.
Kay Hart, former Ford Australia president and recent head of Ford’s International Markets Group, previously told CarExpert Australian consumers would ultimately face higher prices due to NVES penalties.
“There is a definite cost of NVES, right? And that will be worn by, I would say, multiple different industries, be that the industry, be that customers – in some instance, I think it’ll be a mix,” Ms Hart said.
The Mustang led the Australian sports car market last month, with the latest official sales figures seeing 370 buyers in June 2025 – more than double that of the Mazda MX-5, which had the second highest number of deliveries (184) of any vehicle in VFACTS’ sports cars under $90,000 segment.
It came off the back of strong sales the previous month, with Mustang’s May 2025 sales (720) the highest since the current generation was introduced – and the nameplate’s best since November 2018 (780).
The iconic sports car lost its seven-year stranglehold as Australia’s best-selling sports car in 2024, after the BMW 2 Series and Subaru BRZ relegated the Mustang to third.
Even with the price rise, Mustang looks set to take back the top spot with its 2859 sold in the first six months of 2025 already more than the entire local sales of 1465 in 2024.
Pricing
| Model | Price before on-road costs |
|---|---|
| 2025 Ford Mustang EcoBoost manual | $71,990 |
| 2025 Ford Mustang GT coupe manual | $83,990 |
| 2025 Ford Mustang GT coupe automatic | $86,990 |
| 2025 Ford Mustang GT convertible automatic | $92,667 |