Tesla has announced significant incentives across its two-model electric vehicle (EV) range, after reporting the biggest sales decline of any brand in Australia bar Lotus and Aston Martin last month.
Via its public website and in an email to potential customers yesterday (August 5), Tesla is offering $3000 towards the purchase of a Model Y mid-size SUV in the form of a Novated Lease Incentive or Lending Incentive.
The only catch is you must take delivery before September 30 and, in the case of novated lessees, order and apply to purchase a new Model Y through an approved novated lease provider by September 20.
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To receive the Lending Incentive, which will also come in the form of a reduced purchase price and in this case applies to both new and demonstrator Model Y vehicles, borrowers must order and apply for finance through a Tesla Preferred Financier, Plenti or Westpac Banking Corporation by September 26.
In addition, Tesla is offering generous trade-in bonuses – $2000 for Model Y customers and $3000 for buyers of the Model 3 sedan – to people who trade in their existing vehicle for either a new or demonstrator vehicle ordered and delivered by September 30.
Existing Tesla owners who take delivery of a new Model 3 or Model Y by September 30 can also transfer Enhanced Autopilot or Full Self-Driving Capability from their current vehicle for no extra charge.
These enticements are in addition to hefty discounts across the facelifted 2025 Model Y and Model 3 lineup, as advertised on the Tesla Australia website.
Tesla says it’s currently slashing $11,000 off a range of new, in-stock MY25 Model Y vehicles, including the Long Range AWD for $68,635 drive-away in New South Wales (normally $68,900 before on-road costs).
Model 3 buyers, meantime, can save up to $4950 on the entry-level RWD, which is normally priced at $54,900 plus on-roads but can now be had for as little as $54,725 drive-away in NSW.
And the MY25 Model 3 Long Range AWD is now $4550 cheaper than before, with starting prices listed from as low as $65,645 drive-away in NSW (normally $64,900 plus on-roads).
Registration figures reported to the Electric Vehicle Council on Monday (August 4) show Tesla posted a 64.6 per cent year-on-year sales decline in July, with just 917 deliveries seeing the brand ranked 22 on the sales charts.
Its best seller, the Model Y, notched up only 555 deliveries – just three more than theLexus NX (552) and much fewer than theBYD Sealion 7(1427), but enough to maintain its position as Australia’s most popular premium ($60,000-plus) mid-size SUV.
Similarly, the Model 3 found only 362 new homes last month, which was nevertheless enough to keep it ahead of the BMW 3 Series (155) and Mercedes-Benz C-Class (105) in the $60k-plus medium luxury sedan segment.