Stellantis lost €22.3 billion (A$37bn) in 2025 primarily due to costs related to its electric vehicle (EV) and plug-in hybrid (PHEV) push, and subsequent pivot back towards petrol engines and extended range EVs (EREV).
As part of the change of heart, the company incurred €25.4 billion (A$42.2bn) in write-offs and other costs, including redundancy payments and warranty provisions.
The French-Italian-American automaker flagged a big annual loss was coming down the turnpike when it announced second-half results at the beginning of February.
With the company losing US$2.2 billion (A$3.1bn) in the US in 2025 before EV-related costs, workers represented by United Auto Workers union will miss out on a profit sharing bonus.
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In contrast, unionised Ford workers will soon receive US$6780 (A$9500) in profit sharing, while GM employees stand to receive a US$10,500 (A$14,750) bonus. Italian Stellantis workers are also set to miss out on a performance bonus.
Under previous CEO Carlos Tavares, Stellantis invested at least €30 billion to develop EVs for both sides of the Atlantic, including electric drivetrains for most European models, as well as new EVs for Ram, Dodge, and Jeep.
Sincehis departure in late 2024, Stellantis has backed off from its more ambitious electrification targets, including turning Opel, Vauxhall and Alfa Romeo into EV-only brands.
It has alsoreintroduced V8 enginesto the Ram 1500, killed off the pickup’slong-delayed EV variant, and axed its Jeep and Chrysler plug-in hybrids.
Global sales
| 2025 sales | Change | |
|---|---|---|
| North America | 1,466,000 | -4.0% |
| Europe | 2,454,000 | -4.8% |
| Middle East & Africa | 541,000 | 0.6% |
| South America | 994,000 | 8.5% |
| China, India, Asia Pacific | 102,000 | -9.7% |
Global sales were down 2.0 per cent to 5,557,000. Drops in the key North American and Europe regions were offset by strong gains in South America, primarily Argentina.
Maserati, which reports its numbers separately from the rest of the conglomerate, saw sales drop 24.4 per cent to 11,127 in 2024. It’s even worse when you zoom a little further, because as recently as 2023 the brand sold 26,689 vehicles.
North America
Once again, the USA was largest single market for Stellantis, accounting for 1.26 million vehicles in 2025, down 3.4 per cent from the year before.
Market share fell from 8.0 per cent to 7.6 per cent, placing Stellantis behind GM (17.2 per cent), Toyota (15.3 per cent), Ford (13.3 per cent), Hyundai/Kia (11.0 per cent), and Honda (8.6 per cent).
While the company’s EVs, including the Dodge Charger muscle car, failed to win hearts and minds, Ram sales were up 17.5 per cent, and the ancient Dodge Durango, which was for a while the last bastion of the Hemi V8, saw volumes jump 37 per cent.
Sales fell in Canada (down 11.5 per cent to 115,000), and Mexico (down 3.2 per cent to 91,000).
Europe
| 2025 sales | Change | |
|---|---|---|
| France | 558,000 | -6.8% |
| Italy | 493,000 | -7.2% |
| Germany | 379,000 | -8.9% |
| UK | 285,000 | -4.7% |
| Spain | 213,000 | +2.4% |
| Other Western Europe | 494,000 | -1.6% |
| Eastern Europe | 32,000 | +45.5% |
Numbers were down in all of the company’s home markets, including France (Peugeot, Citroen, DS), Italy (Fiat, Alfa Romeo, Lancia), Germany (Opel), and the UK (Vauxhall). In all those countries, not only did sales fall, but market share was down too.
Spain was the only major country to see a slight uplift in volume, but even there Stellantis failed to keep pace with the market, and its share actually regressed from 17.6 per cent to 15.9 per cent.
| 2025 market share | |
|---|---|
| Volkswagen | 25.1% |
| Stellantis | 16.0% |
| Renault | 10.6% |
| Toyota | 7.0% |
| Hyundai/Kia | 7.0% |
| BMW | 6.4% |
| Mercedes-Benz | 5.8% |
| Ford | 5.6% |
| Other | 16.4% |
While Stellantis maintained its comfortable second-place position behind Volkswagen, the automaker’s market share has fallen from 18.3 per cent in 2023 to 16.0 per cent last year.
By contrast the Volkswagen Group is up from 24.0 per cent to 25.1 per cent in the same timeframe, with more modest gains by Toyota, Renault, and BMW.
The growth in “other” automakers from 14.7 per cent in 2023 to 16.4 per cent last year can largely be attributed to sales of Chinese marques.
Middle East and Africa
| 2025 sales | Change | |
|---|---|---|
| Turkey | 360,000 | +5.0% |
| Algeria | 58,000 | -13.4% |
| Morocco | 43,000 | +22.9% |
| Gulf States | 25,000 | -16.7% |
| Overseas France | 17,000 | -10.5% |
| Egypt | 13,000 | +116.7% |
| Other | 25,000 | 4.2% |
Volume in the Middle East and Africa ticked up ever so slightly despite the fact that Israel and the occupied Palestinian territories have been moved over to Europe. In 2024 the “Israel zone” accounted for 14,000 sales.
Of note, while sales in Algeria fell, the automaker’s share of the country grew to 85.4 per cent.
| 2025 market share | |
|---|---|
| Toyota | 18.1% |
| Stellantis | 13.7% |
| Hyundai/Kia | 12.1% |
| Renault | 8.6% |
| Volkswagen | 8.0% |
| Ford | 5.7% |
| Nissan | 5.3% |
| Chery | 3.5% |
| Other | 25.0% |
While Stellantis remains number two across the Middle East and Africa, its market share has slipped dramatically since 2023 when it accounted for 17.7 per cent of the region’s sales.
Toyota has regressed too in that period, but by a much smaller margin, while third-placed Hyundai/Kia is treading water.
Like almost everywhere else, Chinese automakers are on the rise, with the Other category growing from 21.9 per cent in 2023 despite Chery breaking out of that list.
South America
| 2025 sales | Change | |
|---|---|---|
| Brazil | 751,000 | +2.3% |
| Argentina | 177,000 | +52.6% |
| Other | 67,000 | +1.5% |
Stellantis continues to have a strong presence in the continent’s two largest economies, with the company the leading automaker in both Brazil and Argentina. Its market share in Brazil (29.3 per cent) was virtually steady, while in Argentina (30.5 per cent) Stellantis sales grew slightly ahead of other automakers.
The company has a much smaller presence in the rest of the continent, with its market share down from 5.9 per cent in 2024 to 5.3 per cent in 2025. Despite this, its 22.6 per cent market share across South America was enough to earn it the number one spot.
| 2025 Brazil market share | |
|---|---|
| Stellantis | 29.3% |
| Volkswagen | 17.6% |
| GM | 10.8% |
| Hyundai/Kia | 8.1% |
| Toyota | 6.7% |
| Renault | 5.1% |
| BYD | 4.4% |
| Honda | 4.0% |
| Chery | 3.1% |
| Nissan | 3.0% |
| Other | 7.7% |
Interestingly, Stellantis only provided market share numbers for Brazil instead of continent-wide figures.
Led by the country’s number-one brand, Fiat, which has a 14.5 per cent market share on its own, Stellantis continues to dominate Brazil.
While its overall slice of the market is down from 31.4 per cent in 2023, GM saw the sharpest fall, going from 15.0 per cent in 2023 to 10.8 per cent in 2025.
As with all regions outside of North America, Chinese brands are making their presence felt, and quickly. BYD has grown from a 0.8 per cent market share in 2023 to 4.4 per cent last year, and Chery is up from 1.4 per cent in 2023 to 3.1 per cent in 2025.
Asia
Although Stellantis continues run a joint venture in China with Dongfeng for its Peugeot and Citroen brands, sales in the Middle Kingdom shrank another 5000 units to just 43,000 cars. That’s a far cry from the company’s peak in 2014 when 734,000 Peugeots and Citroens found new homes.
In the only other country with more than a billion people, India, Stellantis managed to retail just 11,000 cars, a drop of 1000 from 2024.
To put that in context, the automaker sold 25,000 vehicles in Japan, a market that retains a strong preference for domestic and luxury brands.