The Zeekr 7X is off to a flying start in Australia, outselling the much cheaper Geely EX5 so far this year, but the Chinese premium brand says its popular mid-size electric SUV can do even better.
Speaking with Australian media at Zeekr Tower in Hangzhou, China, Zeekr vice president Mars Chen said the premium-leaning electric vehicle (EV) is capable of finding 2000 new Aussie homes a month, which would eclipse the top-selling Tesla Model Y.
“I believe we can do more for 7X, because one way we’re constantly investing, promoting this car to the public; another way is that our sales network is still growing in the country,” said Mr Chen.
“Some cities like Sydney, Melbourne, we’re going to have more stores… and especially what [has] happened in the Gulf area, with the rising price [of fuel] for Australian customers, more and more Australian customers [are] thinking about buying EV.
“I think with the capacity from local demand, with our own promotion and the competitiveness of this car, I’m not going to say we are going to do 3000-4000 a month, but 2000 a month is not really that surprising. That’s our plan, and that’s our mission.”
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Monthly volume of 2000 sales equates to 24,000 vehicles annually, which would likely see the 7X topple the Model Y, Australia’s favourite EV and top-selling mid-size electric SUV with 22,239 sales in 2025 (up 4.6 percent on 2024).
The Model Y’s best sales year was 2023, when 28,769 examples were sold, while just shy of 5900 units have been delivered in the first quarter of 2026, ahead of the BYD Sealion 7 with almost 4500 sales.
First customer deliveries of the 7X began in mid-October 2025, and to March this year it has attracted 1725 buyers, but Zeekr says it’s just warming up.
“You know, [in the] EV industry, it has nothing to do with the number of models. Tesla rocked the world with two models, so I think 7X is one of the cars that for this company, we’re going to make this a global model – long lasting, [and] keep evolving.
“And, in the near future there will be some, you know, variant based on this 7X. Anyway, the 7X will be a global car.”
Asked what he meant by “new variant”, Mr Chen responded: “I would disclose more information once we have the internal approval. At this moment, we have many options to make 7X more appealing [and] more interesting for the customer.
“So this ‘7’ series, including the coming 7GT, this couple will be just like Model 3 and Model Y,” added Mr Chen.
Zeekr’s global vice president also acknowledged that the brand is working on reducing wait times, following reports of six-month lead times on new orders.
“We are happy [with the number of orders] and also very sorry that some customers could not get their car in time, because the demand is over everyone’s expectations,” said Mr Chen.
“But now we have done a very systematic analysis on the forecast, so we will not ‘dump’ the car to the market, that’s not us, but we do have enough supply on the way to Australia.
“I think the waiting time needs to benchmark the local practice. For me, six months is my problem, one month is maybe the best practice – so I think between one to two months is the right time [to wait for a new car].”
Mr Chen said Zeekr Australia hopes to have supply sorted and wait times reduced to that level by around June.
Pre-orders for the Zeekr 7X eclipsed 2500 in Australia before the electric SUV even arrived in local showrooms seven months ago, and only 1994 of those vehicles were delivered before the end of 2025.
That momentum has continued into 2026, when the 7X outsold the Geely brand’s own EX5 (1437 sales in the first three months) despite the fact it’s priced some $15,000-$20,000 lower.
And the vast majority of 7X customers in Australia are opting for the flagship Performance variant, which is nearly double the price of the cheapest Geely EX5 at $72,900 before on-road costs. Zeekr Australia chief marketing officer Tony Zhou confirmed the sales split at the moment is 60 to 70 per cent in favour of the Performance.
Perhaps more telling is the fact the price-leading base grade is only accounting for five to 10 per cent of current orders. Mr Zhou said there are no plans to adjust pricing to increase volumes, as the current sales ratio proves that price isn’t necessarily the primary purchase factor.
“We will keep [pricing] in the current model [where it is], yes,” said Mr Zhou, “because we don’t see a reason [to change it].”
Zeekr Australia has confirmed the 7GT electric wagon will join the Australian range within the next 12 months, effectively adding a low-riding version of the 7X.
However, the related 7 or 007 sedan isn’t on the table for Australia at this point, due to lack of expected demand for such a model – Mr Chen said the flagship 001 shooting brake is a higher priority.
“7 Sedan? Frankly speaking, not [under consideration] in this moment. Probably in a few years, maybe [the] 001 – we’ll always keep [looking] closely at the market, when and should we bring the 001,” he said.
The Zeekr 001 is the largest of the Chinese luxury brand’s passenger models for global markets if you discount the 009 electric people mover, and was also the first model launched under the Zeekr brand back in 2021.
Based on the Geely Group’s SEA platform, which is shared with the likes of the Polestar 4 and Lotus Eletre, the all-electric wagon/hatchback offers up to 930kW in its most potent quad-motor form, making it good for a claimed 0-100km/h acceleration figure of just 2.02 seconds – though this variant appears to be limited to China for now.
Zeekr has also promised to launch the 8X and 9X ‘Super Hybrid’ SUVs in Australia either late this year or early next. Both models will be looking to take on established German luxury brands, and perhaps aim even higher at ultra-luxury and high-performance SUVs.
Both the 8X and 9X flagships offer tri-motor electric powertrains delivering over 1000kW of power and 1400Nm of torque, rocketing them to triple figures sooner than even the BMW X5 M Competition and Mercedes-AMG GLE63, at least based on claimed numbers.
These new luxury SUVs will also be Zeekr’s first hybrid models to be offered in Australia, with the X, 7GT, 7X and 009 to remain electric-only.