Genesis, in collaboration with new partner CKD Automotive, has further expanded its retail presence in Australia by opening another showroom in Sydney.
The Genesis Northern Beaches Showcase, located in Brookvale, is now open.
It’s the second of what Genesis calls ‘Agency Showcases’, with the other being Genesis Castle Hill which the brand opened with CKD Automotive in 2025.
These contrast with the brand’s Studios and Showcases retail locations, which are wholly owned and operated by Genesis.
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While CKD Automotive has opened these new locations, technically customers will continue to buy Genesis vehicles directly from the Korean premium auto brand as it will still own its own stock. It’s similar to how Honda and Mercedes-Benz operate in Australia, right down to the fixed pricing.
“Representation in Sydney’s Northern Beaches is another significant step forward for Genesis and solidifies our presence across Sydney, while CKD Automotive perfectly aligns with our luxury-led brand values and customer-centric philosophy, seamlessly complementing our own retail sites and direct-to-customer model,” said Genesis Motors Australia boss Justin Douglass.
“Genesis’ retail expansion will continue in 2026, with more agency partners and sites planned across Australia.
“Every new location will be a fully brand-compliant Genesis Showcase, purpose-built by our investor partners to deliver a consistent, premium experience right across the network.”
Genesis has confirmed it will “expand into additional high-value regions of Australia over the next two years”.
“The focus is on measured, quality growth of the Genesis retail footprint across key metropolitan markets,” the company says.
In short, by collaborating with retail partners, Genesis can expand its retail footprint in a more efficient and likely more cost-effective manner.
“Genesis Northern Beaches will operate under a centralised ‘one Genesis’ leadership structure, ensuring consistency across both [CKD/Genesis] locations,” said CKD Automotive Holdings managing director Chad Davies.
“This structure enables a seamless customer journey across sales and aftersales, delivering greater accessibility and convenience for customers.”
“From a customer-facing perspective, they’ll see no difference on that front. They won’t have any competitive advantages or disadvantages or any differences,” Mr Douglass told CarExpert last year.
“You’d find that most dealerships that exist in Australia today have a number of brands that they represent, so we certainly won’t compromise when it comes to our showroom and standards – you won’t see another showroom inside of our showrooms.”
Agency showcases will be expected to offer the same sales and aftersales experience as other Genesis locations, including fixed pricing, up to five years of complimentary servicing, and Genesis To You.
Genesis To You means that if you live within a 70km driving distance from a Genesis outlet, your vehicle can be picked up and dropped off for servicing and you’ll be left with a courtesy car.
The opening of Castle Hill last year and Northern Beaches this month brings the tally of Genesis Australia retail locations to nine, four of which are located in Sydney.
Genesis operates what it calls Showcases in Brisbane, the Gold Coast, Sydney, Melbourne and Perth.
These are more like traditional dealerships, while Genesis also has what it calls Studios – flagship locations situated in areas with high foot-traffic – in both the Sydney and Melbourne CBDs.
Genesis currently doesn’t have any Studios or Showcases in South Australia, Tasmania, the Australian Capital Territory or the Northern Territory.
After deliveries of new Genesis vehicles fell in 2024 by 26.9 per cent, its first annual decline since launching here in 2019, they climbed by 14.4 per cent in 2025.
This year, Genesis will welcome the first member of its new Magma high-performance sub-brand, based on its slow-selling GV60 electric crossover.
Genesis hasn’t confirmed any other new model launches for Australia this year, though it has been spied testing a new flagship crossover overseas and plans to roll out Magma versions of all its vehicles.
Genesis has also confirmed it’ll launch its first hybrids and extended-range electric vehicles (EREVs), with the first such vehicles expected to be revealed this year. The brand’s local arm has previously indicated it wants to offer hybrids here.