GWM is offering even sharper pricing on its new plug-in hybrid (PHEV) ute.
The entry-level GWM Cannon Alpha PHEV Lux is now available from $57,490 drive-away.
Private buyers usually have to pay between $61,490 and $64,590 drive-away, depending on their state or territory, which means there’s a saving of up to $7100 on offer.
The top-spec GWM Cannon Alpha PHEV Ultra (pictured) is also being offered for $64,490 drive-away, when it usually available to private buyers for between $67,990 and $71,090 drive-away.
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These new prices are for a limited time only, with the offer running until September 30, 2025 or while stocks last.
GWM is contacting buyers who purchased a Cannon Alpha PHEV in recent months to offer them five scheduled services for free as a gesture of goodwill.
After an initial 12-month/10,000km service, servicing is required every 12 months or 15,000km. The total value of the first five scheduled services is $3070.
The new pricing is even sharper than that introduced for ABN holders in May, when the Lux was reduced to $60,490 drive-away and the Ultra to $67,490 drive-away.
GWM says it has introduced this sharper pricing to celebrate the Cannon Alpha PHEV being the first electrified ute to conquer notoriously steep and difficult Beer O’clock Hill, and to take out the 2025 CarExpert Choice Award for Best Electrified Ute.
The Cannon Alpha PHEV battles the BYD Shark 6 and Ford Ranger PHEV in the nascent dual-cab PHEV ute segment.
The Shark 6 is priced from $57,900 before on-road costs, though BYD Australia is offering $4000 cashback on in-stock utes ordered before July 31, 2025 and delivered by August 31, 2025.
The Ranger PHEV is the priciest of the trio, starting at $71,990 before on-road costs.
All Cannon Alpha PHEVs are powered by a turbocharged 2.0-litre four-cylinder petrol engine mated with an electric motor and a 37.1kWh nickel manganese cobalt (NMC) battery.
Total system outputs are 300kW of power and 750Nm of torque, with 115km of claimed electric driving range under the NEDC cycle, combined fuel consumption of 1.7L/100km, and payload and braked towing capacity figures of 685kg and 3500kg respectively.
GWM had originally announced a base price of $63,990 drive-away in February for the Cannon Alpha PHEV, before switching to state/territory-based drive-away pricing in April that saw the cost of entry reduced for some buyers to as little as $61,490 drive-away.