The Jeep Wrangler Rubicon is now the cheapest it has been since 2022 following a price cut, but the iconic hardcore off-roader is still a much pricier proposition than it used to be.
In two-door guise, the Wrangler Rubicon is now priced at $79,990 before on-road costs, down from $82,590.
The Rubicon four-door is now $82,990 before on-roads, down from $89,450.
However, Jeep Australia has once again rejigged the Wrangler lineup, axing the more affordable Sport S and Overland variants.
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Therefore, while the Rubicons are the most affordable they’ve been since 2022, the base price of the Wrangler range is now more than $10,000 higher than in that year – and close to $20,000 higher than it was in 2021.
Jeep has repeatedly raised prices during this generation of the Wrangler, citing global supply chain issues and rises in material costs.
This trend was reversed with last year’s update, which saw the old 3.6-litre petrol V6 replaced with a 2.0-litre turbocharged four, but only the now-defunct Sport S and Overland received price cuts – the Sport S four-door’s price, for example, was slashed to $75,950 before on-roads.
Other than the addition of two new colours – ’41’, an olive green; and Mojito, a lurid lime – there are no changes to the Wrangler. The revised lineup is in showrooms this month.
Both variants are powered by the aforementioned 2.0-litre turbo four, producing 200kW of power and 400Nm of torque and mated with an eight-speed automatic transmission as standard.
Jeep’s Rock-Trac active on-demand four-wheel drive system is also standard, with a 4:1 low-gear ratio and a 77.2:1 crawl ratio, locking front and rear differentials, Dana solid axles and a two-speed transfer case.
All exterior finishes bar Bright White cost $1145 on the two-door and $1490 on the four-door, with the only other option being the Sky-One-Touch Power Top for the four-door. This carries a price tag of $6450.
Here’s an overview of Wrangler Rubicon pricing from 2020 to now.
| Rubicon 2-dr | Rubicon 4-dr | |
|---|---|---|
| 2025 | $79,990 | $82,990 |
| 2024 | $83,950 | $90,450 |
| 2023 | $83,950 | $86,950 |
| 2022 | $72,550 | $78,450 |
| 2021 | $64,950 | $69,950 |
| 2020 | – | $65,450 |
All prices exclude on-road costs.
The Wrangler is one of just four models Jeep is still importing to Australia, alongside the electric Avenger and mild-hybrid and plug-in hybrid Compass crossover SUVs, as well as the petrol-powered Gladiator dual-cab 4×4 ute.
Jeep pulled the plug on right-hand drive exports of the petrol and plug-in hybrid Grand Cherokee large SUV earlier this year, while the electric Wagoneer S has yet to appear here. It’s expected to arrive in 2026 alongside the electric Recon off-roader, as well as a new generation of Compass.
In the first half of this year, Wrangler sales have sunk by 46.7 per cent compared with the same period last year, to just 220 units.
Jeep sales overall are down by 15.5 per cent, with major declines across most of the range offset somewhat by a bump in Grand Cherokee deliveries – likely as a result of sharp runout deals for the now-defunct SUV.
Last year, Jeep delivered 724 Wranglers in Australia, a far cry from the JL Wrangler’s zenith of 1734 sales in 2021, or the Wrangler’s all-time high of 2900 sales in 2014.