Australia's best-selling vehicles in 2025 by state and territory

Last year the Ford Ranger ute was Australia’s best-selling model overall, with the Toyota RAV4 mid-size SUV in second place and the Toyota HiLux ute sitting in the third.

Drill down to the state/territory level, however, and the leaderboard changes. The Ranger was only tops in two states, with the HiLux taking the crown in two states and a territory, and the RAV4 leading in two states and a territory.

A look at the top 20 best-selling models in each jurisdiction reveals some further surprises.

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Below is a list for each state and territory. You can scroll down or click a name in the list below to jump to the relevant section:

Australian Capital Territory

The Toyota RAV4 was the best-selling model in Australia’s second least populous jurisdiction.

The Tesla Model Y mid-size electric SUV placed higher here than in any other jurisdiction, while the BYD Shark 6 plug-in hybrid ute outsold the rival Toyota HiLux.

This was the only jurisdiction in which the BYD Sealion 6 and Tesla Model 3 electric vehicles appeared in the top 20.

New South Wales

The Toyota RAV4 topped the charts in Australia’s most populous jurisdiction, ahead of the Ford Ranger.

Northern Territory

The Northern Territory is Australia’s least populous jurisdiction, and its top 20 looks quite a bit different from the others’.

It’s the only jurisdiction in which the Toyota HiAce Commuter and Fortuner, GWM Haval H6 and Cannon, and Suzuki Jimny appeared.

The Haval H6 mid-size SUV and Cannon ute were joined by the Haval Jolion small SUV, and were the only three Chinese-built models in the top 20. No BYDs, Cherys or Teslas to be found here!

Queensland

The Toyota HiLux trumped the Ford Ranger and Toyota RAV4 in the Sunshine State.

It’s a ute and large SUV-heavy top 20, and the BYD Shark 6 placed higher here than in Queensland’s neighbour to the south.

South Australia

The Toyota RAV4 topped the charts here, while the top 20 was – unlike in most states – missing the Tesla Model Y.

Tasmania

Tasmania is a strong market for Subarus, with the Apple Isle the only jurisdiction where the Outback and Crosstrek SUVs appeared in the top 20. The Forester medium SUV also had a high placing, sitting in fifth.

Victoria

Victoria is Ford Country, with the Ranger taking the top spot and the related Everest large SUV sitting in third – higher than in any other state or territory.

Ford’s history of building cars in Victoria may play a key part in its continued strength in the southern state, even if local vehicle production ended almost a decade ago.

Western Australia

WA’s top five is identical to Queensland’s, and despite sitting on opposite sides of the country from each other, the two states also have a similar top 20.

Where WA differs, however, is in the strength of the LandCruiser 70 Series and 300 Series.

MORE: VFACTS 2025: Another record year for new vehicle sales in Australia, but growth modest overall