American luxury brandCadillacis set for a more aggressive dealership rollout across Australia and New Zealand, with its parent company General Motors actively seeking new dealer partners.
Following confirmation late in 2023 of its launch in Australia and New Zealand as an electric vehicle (EV)-only brand – led by theCadillac Lyriqelectric SUV, of which deliveries commenced early in 2025 – Cadillac’s retail network has grown slowly.
It opened the first of three planned company-owned ‘Experience Centres’ in Australia when the Sydney site at Rosebery began operating in November 2024.
A planned Brisbane location still has yet to open, though there’s a test-drive venue in Port Melbourne. The sole New Zealand site, located in Auckland, opened in April 2025, bringing the total to three outlets across both countries.
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In early 2026, Cadillac announced its second and third models – the mid-sizeCadillac OptiqSUV and full-size, three-rowCadillac VistiqSUV – prompting an expansion of its sales network.
“Following the growth of our EV line-up in Australia and New Zealand, our customers are telling us they want more ways to experience Cadillac – and partnering with trusted local experts allows us to do just that,” said GM Australia and New Zealand managing director Jess Bala.
“Adding new dealer locations in Melbourne and Brisbane, along with our Experience Centres in Sydney and Auckland, is expected to provide more access for our customers in more locations.”
This indicates a move away from exclusively operating company-owned retail locations, suggesting Cadillac will do as Genesis has done by supplementing its initial network of company-owned sites with other locations opened with retail partners.
Cadillac says it will share more details about its first dealer partners and its network rollout plans “in the coming months”.
The luxury brand’s retail network is currently separate from that of GM Specialty Vehicles, which sells Chevrolet and GMC vehicles through franchise dealer partners. It’s unclear if any GMSV dealers will begin selling Cadillac vehicles.
Unlike GMSV, Cadillac doesn’t report its sales figures in the monthly VFACTS report published by the Federal Chamber of Automotive Industries (FCAI), with no data on how the Lyriq has performed since its local launch.
Originally priced at $122,000 before on-road costs, the Lyriq has since been discounted, with the Cadillac website currently advertising the five-seat SUV from $95,000 drive-away based on Sydney postcode pricing.
It sits above the smaller Optiq – a rival to theAudi Q6 e-tronandPolestar 4– which is powered by a 224kW/480Nm dual-motor all-wheel drive electric powertrain and priced from $80,000 before on-road costs.
The flagship three-row Vistiq starts at $116,000 before on-road costs and features a 445kW/880Nm dual-motor all-wheel drive powertrain, with a claimed 461km (WLTP) range from a 91kWh nickel manganese cobalt (NMC) battery.
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