Chery has put BYD in check, slashing the price of its most affordable plug-in hybrid vehicle (PHEV) for a limited time and therefore claiming the mantle of Australia’s cheapest PHEV.
The model year 2026 (MY26) Chery Tiggo 7 Super Hybrid Urban is being offered for $34,990 until February 28, 2026, a reduction of $5000; the flagship Ultimate is also being offered for $38,990 drive-away, also down $5000.
Pricing for purely petrol-powered Tiggo 7s is unchanged, and the offer sees the premium for plug-in hybrid power slashed from $10,000 to $5000.
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Chery says the deal applies to vehicles ordered from participating dealers and isn’t available to fleet, government or rental buyers.
Rival BYD announced in December it was launching its Sealion 5 with a price tag of $33,990 in entry-level Essential guise, though this excludes on-road costs. Based on a New South Wales postcode, this PHEV SUV is priced from $36,831 drive-away.
The Sealion 5 Essential combines a 72kW/122Nm 1.5-litre four-cylinder engine with a 145kW/300Nm electric motor and a 12.9kWh lithium iron phosphate (LFP) battery. It has 71km of electric range under the NEDC cycle.
The Tiggo 7 Super Hybrid Urban, in contrast, mates a 105kW/215Nm 1.5-litre engine with a 150kW/310Nm electric motor and an 18.3kWh LFP battery, for 93km of electric range under the NEDC cycle.
The BYD and Chery SUVs battle the likes of the GWM Haval H6 Lux PHEV, currently being offered for $40,990 drive-away until January 31, 2026.
In addition to price reductions for its Tiggo 7 Super Hybrid range, Chery is also currently offering financing deals to the end of January for its electric E5 and plug-in hybrid Tiggo 9.