Isn’t this car absolutely stunning? At the CDE Classic event, our colleagues at Motor1 Germany had the chance to see the Genesis X Gran Coupe live for the first time in Europe—specifically, at the Loh Collection, also known as the National Automotive Museum in Dietzhölztal-Ewersbach.
So, what’s the story behind this Genesis?
Genesis unveiled two new concepts at the 2025 Seoul Mobility Show (April 4–13) earlier this year. The automaker announced the theme, “Unfold a New Era of Genesis.” A decade after its market debut, the Korean premium brand is now entering a new era.
The concept cars—X Gran Coupe and X Gran Cabriolet—build on the legacy of the flagship G90. The duo embodies two distinct design directions signaling the future positioning of Genesis as an emotionally driven luxury brand.
Photo by: Motor1.com Deutschland
Photo by: Motor1.com Deutschland
Photo by: Motor1.com Deutschland
The X Gran Coupe combines a distinctive shape with the signature Genesis blend of elegance and sportiness. Meanwhile, the X Gran Cabriolet uses its lack of a roof as a direct connection to the surroundings. As the Head of the Genesis Design Center in Seoul, Ilhun Yoon, notes:
‘Both vehicles express our interpretation of luxury and offer a truly special driving experience.’
On the front end, both models feature the signature Genesis “Two Lines” headlight design, which extends into the signature crest grille. The grille’s three-dimensional mesh pattern evokes the look of woven metal wires. Wide air intakes and an elongated hood emphasize the sporty character, while the headlights extend into the front fenders, further enhancing the striking design.
A sharply raked windshield and low-slung roofline create a sleek, flowing silhouette. Frameless windows with full-length side glass and no B-pillar reinforce the sleek profile. A lower-body spoiler rounds off the aerodynamic design. The Coupe boasts a continuous roofline reminiscent of classic sports cars, while the convertible has a more rearward beltline that visually separates the body from the convertible top.
Photo by: Motor1.com Deutschland
Photo by: Motor1.com Deutschland
The wheels are clearly different between the two models: The convertible features five-spoke, star-shaped wheels with sculpted cross-sections and dual-line spokes, while the Gran Coupe is fitted with a unique double-spoke design.
At the rear, Two-Line taillights span the area above the bumper. A chrome element frames the exhaust tips, while horizontal elements structure the surface for a more refined look. A spoiler is integrated into the trunk lid to highlight the car’s sporty intentions. The Genesis logo is seamlessly incorporated into the rear design, while a retractable rearview camera and hands-free trunk access showcase the brand’s tech-forward approach.
The interior of the X Gran Coupe is inspired by an olive tree. You’ll find micro-perforated olive wood with illuminated patterns, an olive green ambient lighting scheme, and floor mats with olive leaf motifs. The leather is tanned using water from olive oil production and is entirely chrome-free. A quilted leather roof liner and a refined overhead console complete the cabin’s look.
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Source: Motor1.com Deutschland
The X Gran Cabriolet, on the other hand, draws its color palette from wine culture. Its paint finish evokes the deep hue of pressed grapes, while the interior echoes tones of a Cabernet Sauvignon from the Livorno region.
Both models feature crystal accents on the steering wheel, center console, and air vents, reflecting light to add depth to the cabin. Soft materials on the seats and flooring create a monochromatic effect, with a subtle focus on shades of blue. The steering wheel has a third aluminum spoke with an interior-matching pattern, and the front seats—which include integrated seatbelts—are equipped with embedded displays and ventilation outlets for rear passengers.
The question is: Will these two lovely Genesis concepts go into production? It’s not entirely out of the question. Global Head of Genesis, Mike Song, explains:
‘Since launching our brand, we’ve shared our values with over 1.3 million customers worldwide. As we enter the next decade, we wanted to introduce new models that express our commitment to cutting-edge technologies and modern luxury design.’
So let’s wait and see.