The Chevrolet Camarosports car, arch-rival to the Ford Mustang, could make a comeback if the ‘formula’ is right, says General Motors president Mark Reuss.
The sixth-generation Camaro – which currently races in Australia’s Supercars racing category against the Mustang – went out of production in 2023.
At the time, GM – which owns Chevrolet – assured devastated enthusiasts and fans “this is not the final chapter for the nameplate”.
Now, GM President Mark Reuss has said chances of a seventh-generation Camaro will depend on whether GM could deliver a car worthy of the name.
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“I think that formula of beauty, and a little bit of functionality and fun, all of that is important,” the GM boss told The Detroit News.
“If we were getting back into Camaro, that piece of it is really important. I think that would be a great formula, and we have the ability to do that.”
The formula would include the Camaro being “affordable and attainable” according to previous reports – with cheap muscle being key.
That also makes an electric successor to compete with the new-generation Dodge Charger – offered with both twin-turbo six-cylinder and EV powertrains in the US – even less likely for now, too.
Yet reports in early 2025 suggested GM management put paid to a successor, V8-powered or otherwise, as the business case didn’t stack up.
Mr Reuss followed his comments by reiterating the sports car market in the US is shrinking – which makes a Camaro comeback less likely.
GM would have taken note of Mustang’s 44,003 sales in the US in 2024, which were the worst in the nameplate’s 60-year history – and saw it outsold by the Mustang Mach-E electric SUV.
The Mustang lost its stranglehold as Australia’s best-selling sports car in 2024, too, with supply issues seeing it demoted to third behind the BMW 2-Series and Subaru BRZ – although it has clawed its way back to the top in 2025.
The sixth-gen Camaro was sold as a rear-wheel drive coupe and convertible with a range of turbocharged four-cylinder and naturally aspirated V6 and V8 petrol engines, with a choice of automatic or manual transmissions.
In Australia and New Zealand, GMSV (General Motors Specialty Vehicles) imported a small number of V8 Camaros, but didn’t benefit from a factory-backed right-hand drive production program like Mustang has.
This meant the Camaro was priced much higher than the Ford in Australia, which was a performance car bargain when it arrived in local showrooms in 2015 at $59,990 before on-road costs for a V8 manual coupe.
A six-speed manual V8 Camaro, converted to right-hand drive, was priced from $85,990 before on-road costs when it first arrived in Australia in 2018.
The Mustang’s price has since shot up, with the current V8 manual coupe starting at $83,990 after range-wide $5000 price rises from July 1, 2025.
Ford Australia pointed to the New Vehicle Efficiency Standard (NVES) introduced here in 2025 as a factor in upping the Mustang’s price.
MORE:A look back at the Chevrolet Camaro, the Ford Mustang’s nemesis