GWM is on track to crack 50,000 annual sales in Australia this year, the culmination of strong growth dating back to the Chinese automaker’s rebrand in 2020.
Growth since has seen it post 25,042 deliveries (+36.2 per cent) in 2022, with 36,397 (+45.3 per cent) in 2023 before last year’s 17.5 per cent gain to 42,782.
A record result in the first half of 2025 saw GWM chalk up 25,189 sales, propelling it to seventh place among all brands – its highest position yet.
And, according to GWM Australia’s head of marketing and communications Steve Maciver, there’s more growth to come.
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“We’re very much on track to achieve our target of 50,000 sales in Australia for 2025,” Mr Maciver told media includingCarExpert.
“We had record results in June across every single state and territory. That sends a really strong message that the brand is getting cut through and momentum everywhere in Australia.
“It’s not going to come easy, the market is highly competitive and there’s a lot of new entrants as well, but we’re playing our game. We’ve got plans, and the plan is 50,000 for this year.”
The GWM lineup in Australia currently includes five SUVs – the Haval Jolion, Haval H6, Haval H6 GT, Tank 300, and Tank 500 – as well as the Cannon and Cannon Alpha dual-cab utes, and electric Ora hatchback.
Mr Maciver expects all models to sell strongly in the second half of 2025, especially the likes of the Tank 300 and Cannon, which both gained new variants earlier in the year.
A pair of new SUV models – the mid-size Haval H7 SUV and larger Tank 500 PHEV – will further bolster sales figures when they hit the market over the coming months.
“We think there’s more in Jolion… up 26.6 per cent year-to-date for a car that was already pretty much top three in its segment,” explained Mr Maciver.
“H6 has been a really strong performer for us, and we believe the new car is ready to take us to the next level in that mid-sized SUV segment, which is the country’s largest.
“When we launched Tank 300, we did say that the diesel was the right powertrain for that car. It’s now showing in the sales numbers… we had record sales in June, but significantly 65 per cent of those sales were diesel. It’s only been on sale for a couple of months, but that car and that powertrain has really hit its stride.
“Cannon Premium 2.0-litre, Cannon Vanta, and our cab-chassis models only really started arriving towards the end of the financial year, so we haven’t really hit our stride with those important models – we think there’s more in Cannon as a result.
“We will have H7 coming through in around August, and Tank 500 PHEV in roughly October. We confirmed those launches were happening earlier, but the dates are starting to firm up. We think there’s opportunity with those two tech-driven cars coming through.”
In order to meet ever-increasing demand for its vehicles, GWM is working to expand its dealer network to approximately 125 sites by the end of 2025, covering all corners of the country.
“We are continuing to add more dealers… the addition of those new dealers essentially tells us that we’re very, much on track,” said Mr Maciver.
“From 2021 to 2025 you can see that there’s been consistent growth in both volume and market share across those last few years, and that’s come as a result of a bigger network, increased product quality, and new product visions.”
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