The two-seat, rear-wheel drive, scissor-doored 2026 Maserati MCPura sports car has been priced from $450,000 before on-road costs ahead of its arrival in Australia early next year – less than the MC20 it replaces.
Maserati Australia has announced the $450k starting price for the upgraded MCPura Coupe, while the MCPura Cielo (convertible) will cost $520,000 before on-roads.
This compares to $490,000 for the previous MC20 Coupe and $555,000 for the previous MC20 Convertible when they were last updated in 2023, with Maserati Australia saying it has benefitted from a better exchange rate for the MCPura.
That makes the Italian trident brand’s top-shelf sports car more affordable than the McLaren Artura, which is priced at $495,004 before on-roads, the Porsche 911 Turbo S ($577,300 before on-roads), and the hybrid V6-powered Ferrari 296 GTB ($604,000 before on-roads).
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A revised version of the MC20, the MCPura – a name which represents a ‘pure’ expression of its supercar, says Maserati – comes with upwards-opening ‘butterfly’ doors, in both both coupe and convertible forms.
The tweaked exterior design is also offered in an array of custom paint finishes, including matt, gloss, three-layer, and four-layer, but has unpainted areas showing off its lightweight carbon-fibre construction.
The MCPura’s mid-mounted 3.0-litre twin-turbo ‘Nettuno’ (meaning Neptune in Italian) 90-degree petrol V6 makes 463kW of power and 720Nm of torque – identical outputs to the MC20 – and propels it to the same claimed 2.9-second 0-100km/h time.
The Italian automaker quotes a top speed of ‘greater than 320km’ for its new performance heroes, which run 20-inch forged alloy wheels and have an active exhaust as a backing track to its serious speed.
The chassis also has adaptive suspension, which works in tune with customisable driving modes, including an ultimate Corsa setting for maximum performance and engagement.
Maserati also points out the lightweight chassis – helping it to an unladen mass of just 1394kg – means the MCPura needs only 33 metres to come to a standstill from 100km/h.
On the convertible, a retractable roof made of polymer-dispersed liquid crystal (PDLC) glass can go from opaque to transparent at a single touch, offering complete blockout or full immersion in sunlight from above.
The convertible also has a carbon-finish flat-top steering wheel, while the coupe tiller’s is covered in Alcantara. Both are equipped with paddle shifters for the eight-speed dual-clutch automatic transmission.
There’s also leather seat trim with Alcantara-clad inlays in them, as well as the dash and doors, plus leather door-pull straps.
Maserati’s Fuoriserie personalisation program also extends to interior treatments, with full Alcantara-trimmed seats among the choices.
The MCPura is manufactured at the historic Maserati plant in Modena alongside the Porsche 911 GT3 RS-rivalling GT2 Stradale, and upcoming GranTurismo and GranCabrio models.
Maserati’s global sales fell by more than half in 2024, from 26,600 cars in 2023 to just 11,300 last year, as it ended production of key models including the Levante large SUV and the Ghibli large sedan to make way for upcoming electric models – which have now been cancelled.
Rumours that the brand was up for sale have been quashed by parent company Stellantis, which under its latest CEO is determined for Maserati to remain a luxury brand in the company’s broader portfolio which also includes Alfa Romeo.
In Australia, Maserati sold 377 cars in 2024, down from 638 the previous year, in contrast to records sales by rivals such as Lamborghini.
The majority of Maserati sales came from the Grecale mid-size SUV, which will soon be available locally in limited-edition Tributo II Bruciauto guise, with pricing and full details yet to be announced.